E-commerce shipping: what to know

Un corriere consegna due pacchi a un cliente - spedizioni per e-commerce

You have created your e-commerce, loaded the products and chosen the types of payments accepted, but there is one last thing missing: setting up the shipping methods In order to do it, you must first decide how to manage the shipping of products, by choosing one or more couriers and package delivery services and identify the type of packaging to use. Let’s review together how to navigate the shipping world.

Continue reading “E-commerce shipping: what to know”

Customer loyalty: what it is and how to build it in practical terms

Nowadays, more than in the past, every company must be able to carve out its own market niche by making a difference for the client.  Whether it is a niche product or a mass consumer product, impulse buy sales are fortunately part of the past. For this reason, today more than ever, it is important to talk about customer loyalty.

It is the clientele acquired and conquered that guarantees a long company life over time and most of the turnover. Nevertheless, it is significantly less costly to hold on to an acquired client than to generate a new one; in fact, word of mouth will also play a role in generating new clients from existing ones.

Continue reading “Customer loyalty: what it is and how to build it in practical terms”

Pipedrive, the Client Management Software for businesses

Creating a client database with free software programs

client database is an effective tool to collect in a functional manner all the information and data for marketing people, sales agents, customer care, and small and medium sized businesses, using a client management software customized to fit their needs.

Only by submitting sales proposals to the right target audience it is possible to shorten the sales cycle and exponentially increase the turnover of your business.

Continue reading “Pipedrive, the Client Management Software for businesses”

Online Payments for e-commerce systems: how to configure them

uomo al lavoro su un laptop

This article is a user guide for online payments in Italy.
The same tools described in this blog will have different settings according to the country of origin.

When choosing the online payments methods to adopt, there are several aspects to consider. Whether you manage a small store or a large e-commerce website, there are a number of functionalities needed and not to be underestimated. Let’s review together which ones.

Continue reading “Online Payments for e-commerce systems: how to configure them”

How to respond to negative TripAdvisor reviews in a professional manner

TripAdvisor is the number one review portal in the world. Its start was both a blessing and a curse for many restaurants and hotels that see TripAdvisor as a new way to start (or sink) their business.

By now it has become a habit to go browse TripAdvisor reviews to verify the quality of a venue or choose the location of a future vacation, while before it was “chance” that let us choose restaurants or pizza places.

The traffic generated is significant (390 million visits a month), and like in real life, it is fundamental to carry out a certain degree of control, to avoid the risk of defamation or fake reviews.

Continue reading “How to respond to negative TripAdvisor reviews in a professional manner”