Nowadays, more than in the past, every company must be able to carve out its own market niche by making a difference for the client. Whether it is a niche product or a mass consumer product, impulse buy sales are fortunately part of the past. For this reason, today more than ever, it is important to talk about customer loyalty.
It is the clientele acquired and conquered that guarantees a long company life over time and most of the turnover. Nevertheless, it is significantly less costly to hold on to an acquired client than to generate a new one; in fact, word of mouth will also play a role in generating new clients from existing ones.