Nowadays, more than in the past, every company must be able to carve out its own market niche by making a difference for the client. Whether it is a niche product or a mass consumer product, impulse buy sales are fortunately part of the past. For this reason, today more than ever, it is important to talk about customer loyalty.
It is the clientele acquired and conquered that guarantees a long company life over time and most of the turnover. Nevertheless, it is significantly less costly to hold on to an acquired client than to generate a new one; in fact, word of mouth will also play a role in generating new clients from existing ones.
Continue reading “Customer loyalty: what it is and how to build it in practical terms”
TripAdvisor is the number one review portal in the world. Its start was both a blessing and a curse for many restaurants and hotels that see TripAdvisor as a new way to start (or sink) their business.
By now it has become a habit to go browse TripAdvisor reviews to verify the quality of a venue or choose the location of a future vacation, while before it was “chance” that let us choose restaurants or pizza places.
The traffic generated is significant (390 million visits a month), and like in real life, it is fundamental to carry out a certain degree of control, to avoid the risk of defamation or fake reviews.
Continue reading “How to respond to negative TripAdvisor reviews in a professional manner”