How to respond to negative TripAdvisor reviews in a professional manner

TripAdvisor is the number one review portal in the world. Its start was both a blessing and a curse for many restaurants and hotels that see TripAdvisor as a new way to start (or sink) their business.

By now it has become a habit to go browse TripAdvisor reviews to verify the quality of a venue or choose the location of a future vacation, while before it was “chance” that let us choose restaurants or pizza places.

The traffic generated is significant (390 million visits a month), and like in real life, it is fundamental to carry out a certain degree of control, to avoid the risk of defamation or fake reviews.

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