The online sales sector is one of the most solid in the digital world: this is certainly the right time to achieve success online through an e-commerce website developed using the best CMS.
Unfortunately, positioning a good e-commerce online is never something one can hope to do by chance. Time, resources and a good budget (the higher the better the revenues) are all necessary elements.
In addition, there is another important factor not to be underestimated: choosing the correct tool makes most entrepreneurs hesitate and their project stop before it even starts.
Prior to jumping into this type of business, it is necessary to assess if the right motivation is there to undertake such a project:
- Which are the objectives that you wish to achieve with your e-commerce?
- Which strategies do you wish to adopt to reach such an objective?
- What are the resources available?
Once the bases on which to work have been defined, it is time to move on to the next step: defining the technical bases of your e-commerce.
What is a CMS?
Today, e-commerce websites have become part of everyday life: from furnishing items, to electronics, to travel, it is possible to buy anything online, at any time and using any device.
However, sales would not be possible without a functional system capable of making the seller interact with the buyer clearly and simply.
This is why Content Management Systems, also known as CMS, have been developed and often they represent a significant success factor for bloggers and Corporate websites professionals alike.
It is thanks to this tool that many companies, big or small, have expanded their presence online, gaining an always bigger market share.
Proprietary CMS vs. open source CMS
Each specific need calls for different tools to achieve the desired end result and it is clear that the quality of the result is linked to the type of product sold.
There are two types of CMS e-commerce systems on which to build and grow one’s online sales, based on individual needs:
- Proprietary CMS – fully developed in-house by the web agency, capable of transforming your needs into practical solutions;
- Open Source CMS – it offers a variety of functionalities, developed by a large number of different developers. It usually starts with a basic template to be personalized and optimized.
The best open source CMS for e-commerce use
The platform that one chooses must provide practical advantages in terms of navigation, interaction, and functionality, in addition to represent the best choice for one’s business. Each market has its own needs and every need deserves the right tool with which to work and, nowadays, there are various solutions available. Below we will describe the main CMS solutions for online sales based on their main functionalities:
Integrated with WordPress, it is particularly suitable if one wishes to maintain the same style both for the website and the online store. Suitable for companies handling a limited number of categories but that at the same time want to exploit a multitude of different plug-ins (picture zoom, field management, additional information etc.).
It offers a variety of graphic design options. The basic package does not include the plug-ins, which must be implemented separately. PrestaShop can identify the country of origin of visitors and automatically adapt the language. In addition, it includes already several default methods of payment (Cartasì, Nexi, etc..)
The only non-open-source solution, but not lacking functionalities despite this. More than 70 methods of payment allowed and 8 shipping methods, in addition to integration with the newsletter and other customization options.
Choosing is never easy, but relying on an agency will make it easier to follow the right path and see one’s sales increase exponentially!